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Enid Blyton's most timeless creation for younger children was a little boy called Noddy, who lived in the magical world of Toyland. Use the menu below to find out the secret of Noddy's enduring appeal and how he helps your child.
What is the secret to Noddy's continuing appeal for over 50 years?
When Noddy goes on an adventure - so does your child. Noddy possesses a childlike gift of curiosity, innocence and energy, that makes children adore him. Although he always tries his best to do what's right and be brave, sometimes he's unsure of himself or makes a mistake. Just like your young child, Noddy experiences a range of feelings. Through his adventures and friendships, Noddy learns about himself, the surrounding world and other people.
Sometimes life presents a wonderful surprise, sometimes things don't go quite as expected, but Noddy always finds a way to make the most of every situation, calling on his Toyland friends to help save the day.
Noddy is 'everychild' and his appeal is universal.
  
Noddy play and your child
Enid Blyton knew just how much bright, colourful, and engaging pictures could enhance children's enjoyment of her books. Today Noddy is still captivating the child's imagination, invigorating their creativity and inspiring their play.
Noddy's world balances the security of familiar environments - the friendly town, the houses made of simple wooden bricks, the dolls and teddies - with the exciting and magical land of adventure. This careful mix provides both comfort and stimulation, which is invaluable in supporting fun, learning and wellbeing.
Children learn important things about themselves and others when they identify with fictional characters. The lively, warm-hearted community of Toyland helps children to understand various ways of behaving, different character types and how they interact with each other.
Noddy's world is surrounded by magic, filled with the wonder of discovery, the joys of friendship, the excitement of new experiences and special treats, the rewards in trying one's best and seeing the best in others.
Noddy lives in a land of universal themes every child can readily share in - a magical world of playing, laughing and learning together.
Big-Ears
The kindly old gnome with sensible advice. Big-Ears is a wise, cheerful 'grown up' figure - approachable, reassuring and always happy to help put things right or explain a complicated situation. With Big-Ears' supportive presence, there's a sense that everything will be alright in the end.
Tessie Bear
Through her cleverness and kindness, she shows the value of friendship, sharing and respecting others, and so enhances the understanding of social skills. Children also enjoy Tessie's pet, Bumpy Dog - like a boisterous toddler, he tends to jump in paws first before thinking.
Martha Monkey
Martha is outgoing, enthusiastic and a real dare-devil, but she has some more difficult characteristics too. She can be a bit bossy, even rude, and loves playing practical jokes. Her adventures with her fellow toys help her to see others' points of view, empathise and learn the benefits of sharing and understanding.
Sly and Gobbo
These two mischievous goblins cause no end of trouble in Toy Town. They play mean tricks, try to steal Noddy's car and are a general nuisance. Luckily, their light-hearted troublemaking always backfires as Mr Plod is always on hand to emphasise the rewards of being kind to others and learning right from wrong.
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