Chorion today announces the launch of a new online store for one of the nation’s favourite children’s characters - Noddy. Chorion, has partnered with Digital Stores to create a site which is easy to navigate, browse and shop, and takes customers into Noddy’s Toyland world.

The website - designed to complement the appearance of Noddy’s award-winning site (www.noddy.com) - will stock 150-200 Noddy items at any one time, making it the best single online destination for Noddy products.

John Collins, Chorion’s Senior Marketing Manager, Europe, commented: “With use of online shopping increasing every year, now is the perfect time to provide parents of Noddy fans with a one-stop site from which to purchase a wide range of Noddy items.”

http://www.noddy-shop.co.uk