Noddy and your child
Enid Blyton's most timeless creation for younger children was a little boy called Noddy, who lived in the magical world of Toyland.
Discover the secret of Noddy's enduring appeal and how he helps your child.
Noddy's Secret Appeal
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Curiosity, innocence and energy
When Noddy goes on an adventure - so does your child. Noddy possesses a childlike gift of curiosity, innocence and energy, that makes children adore him.
Learning through adventure
Although he always tries his best to do what's right and be brave, sometimes he's unsure of himself or makes a mistake. Just like your young child, Noddy experiences a range of feelings. Through his adventures and friendships, Noddy learns about himself, the surrounding world and other people.
Making friends
Sometimes life presents a wonderful surprise, sometimes things don't go quite as expected, but Noddy always finds a way to make the most of every situation, calling on his Toyland friends to help save the day. Noddy is 'everychild' and his appeal is universal.
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A safe place to be
Noddy's world balances the security of familiar environments - the friendly town,
the houses made of simple wooden bricks, the dolls and teddies - with the exciting
and magical land of adventure. This careful mix provides both comfort and stimulation, which is invaluable in supporting fun, learning and wellbeing.
Playing together
Children learn important things about themselves and others when they identify with fictional characters. The lively, warmhearted community of Toyland helps children to understand various ways of behaving, different character types and how they interact with each other.
Magic and wonder
Noddy's world is surrounded by magic, filled with the wonder of discovery, the joys of
friendship, the excitement of new experiences and special treats, the rewards in trying
one's best and seeing the best in others. Noddy lives in a land of universal themes every child can readily share in - a magical world of playing, laughing and learning together.
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Noddy January sale!
Save up to 20% at the official Noddy shop!!
Noddy Appeal
Noddy supports children with arthritis. Learn more about the arc Noddy appeal here.
