To the developing child, books open up a world full of characters and make-believe. Being read to can be an excellent bonding experience for adults and children, a way of sharing and enjoying quiet time together, and an effective way of settling down at bedtime.

Books, of course, also inspire imaginative play and creative expression. Children begin to read by learning to associate spoken and written words. Familiar characters, simple plots and dialogue, and engaging pictures ensure reading is always full of fun and laughter.

Children love spotting their favourite characters and following their adventures as they grow up reading Noddy books. The youngest child enjoys looking at the bright, friendly pictures and being read to. Older children relish being able to recognise simple words and beginning to predict storylines.

The range of Noddy books helps children to build confidence, from the sense of achievement that comes from recognising a well-loved character, to knowing that 'N is for Noddy', to being able to read whole books for themselves. And this is only the beginning!

 

Not only is playing fun, children also learn and develop a tremendous amount through it. As children grow, play becomes a vital social activity enjoyed with peers, encouraging the growth of friendships and important social skills.

Play is a valuable form of self-expression and creativity, which can last a lifetime. Games and toys are a great way of developing thought processes and motor skills in the most appealing, entertaining way for the child.

Learning through play is a continuing source of pleasure, and if children feel happy doing something, they want to keep on doing it - building on their learning while enjoying themselves!